POC

POC is a Swedish company with a heroic mission. They aim to offer exceptional protective gear that does as much as humanly possible to reduce the consequences of accidents during gravity sports and cycling. 

Founded in 2005, POC made its first entry addressing the ski racing market and unveiling their mission at the ISPO trade show. POC's new ideas and solutions centered around improving ski racing safety by reducing the force transmitted to the brain and body in the event of a crash. Naturally, this scientific approach to safety gained a lot of attention. 

The concepts, tech and materials used to construct the helmets and body armor were developed closely with POC Lab; POC's scientific forum that is made up of some of the world's foremost authorities in sports medicine, neuroscience, and spinal cord injuries. 

In the 2006 Winter Olympics, US alpine skier Julia Mansuco won the gold while wearing a very visible POC helmet. Pictures of the event were published all around the world and POC had finally made it to the grand stage. Since then, POC has continued to evolve, now developing protective gear for a wide variety of categories from freeskiing and snowboarding, to mountain biking and street cycling.