Alaffia is a body care company dedicate to sustainability, social justice, and 100% free trade. Each of these Alaffia products are made with environmentally-friendly and wildcrafted ingredients that are grown and produced in their own cooperative. Alaffia's measurement for success is how much they can give back to African communities, with their main focus being female empowerment and environmental protection. Their Maternal Care Project aims to provide full prenatal and postnatal care to women in African communities, and is actively saving mother's lives. Their efforts do not stop there though - Alaffia is also involved in providing education to African children who would otherwise go without it.