Photography isn't just about the pictures you end up with, but also the experience and process, the enjoyment that comes with getting the frame and exposure just right. In 2008 Polaroid announced the end of instant film, a classic, ubiquitous fixture in the history of photography. The legendary process of getting your instant photo, shaking it, and seeing the results right away was on the brink of coming to an end. Rather than letting this happen, in steps Impossible Project, who bought the last factory just before it was closed. However the machines were taken apart, the supply chains broken. Impossible Project, with these traditional, vintage tools in their hands, had to reinvent the entire process of instant photography to ensure it's survival. That's exactly what they did, and thriving today on classic yet distinctive designs and high-performance technology, Impossible Project keeps the history and the experience alive.