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London Undercover was established by designer Jamie Milestone in 2008 with the aim to turn around the umbrella and return it to its rightful position as a fashion accessory.With the celebration of British Culture at the core, London Undercover brings to life what is generally seen as a boring, disposable, last-minute item. An obvious canvas for expression, the umbrella designs aim to encourage people to enjoy and take pride in what is an indispensable, quintessentially British accessory. London Undercover not only touches on print, but also the elemental, functional parts of the design. In keeping with the British ecological ideology, almost every aspect of the product and process has been designed with a fresh environmental approach. They created a variety of outdoor products used to combat the rain such as umbrellas, foldable umbrellas, raincoats, and accessories.