Named after the coldest side of a mountain, The North Face has been around since 1966. Two hiking enthusiasts pursued their dream and opened shop in the neighborhood of North Beach within San Francisco. The North Face became recognized for their high-performance climbing and backpacking equipment. Fifty years later, The North Face has become a staple brand that crafts quality apparel, equipment, and footwear. They are committed to innovating top-of-the-line designs to keep their customers as adventurous as always. The North Face has one mantra: "Never Stop Exploring."