In late 2010, best friends Tim, Aaron, and Sean decided to move to China with hopes of designing and manufacturing their own products. There may have already been quite a few watches being mass produced, but at the same time they all seemed to follow a model that focused more of cutting corners and keeping costs as low as humanly possible. Their vision was simple: a vertical supply chain that could deliver unrivaled value through small batch manufacturing a process built around quality control.
Over the next four years the guys spared no expense learning to source their own high quality raw materials, hire experienced in-house quality control teams, and build out a product line they produce efficiently. And just like that; in 2014 Vincero was born with a very simple mission: craft beautiful products without any short cuts, for the people who refuse to take them.