We ask ourselves "What?" when we're confused, when we're faced with something new that we don't understand, something groundbreaking or innovative. What? Watch arrived at their name by intoning this as a principle in their creations: watches that rethink the usual and the typical, that start with a clean slate to arrive at something wonderful. Built by a young, dynamic, cosmopolitan team drawn from all over the world to develop ideas that cross borders and cultures, What? Watch seeks to take the next step in timepiece design. For the curious, the questioners, the adventurers: What? Watches will guide you.