Philadelphia based company Analog Watch Co creates Earth friendly watches inspired by wood, marble and nature itself. Their beautiful, simple designs brings a piece of nature with you everywhere you go. Analog is so devoted to the environment, they’ll donate a tree for every watch you purchase and their watches are 90% biodegradable. Analog watches are handcrafted to ensure quality craftsmanship and beauty in simplicity. Analog was started when an art school college grad found himself out of work and, literally, cleaning toilets. Designer Lorenzo Buffa took to Kickstarter in 2013 to launch his first collection raising $75,000 in funding. Analog now has a studio and showroom in Philadelphia Pennsylvania and sells watches worldwide. Founder Lorenzo Buffa believes an Analog Watch is much more than a watch, it’s “a piece of art, a tiny sculpture on your wrist, a little piece of nature you can always carry with you”. Analog strives to keep their styles fresh and innovative, giving a new look to the once chunky wooden watch.Their gender neutral Carpenter watch includes a flexible wooden strap that keeps the timepiece comfortable throughout the day. If that’s not cool enough for you, Analog watches also have interchangeable straps and watch bodies. The watches are made with high quality Japanese quartz movements for your winding pleasure. Analog Watch Co’s passion for nature and their desire to create using unconventional materials makes their high quality timepieces truly worth the buy.