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Founder 31 year old Filip Tysander started the company back in 2011 when he took money out of his own pocket to start a watch company. Tired of big companies owning the high quality watch industry, the young swede wanted to make affordable preppy watches. Building his brand through social media, Daniel Wellingtons have become a huge success. Minimalist and refined, the classic design with interchangeable straps truly has wide-ranging appeal. DW watches offer unrivaled class with a touch of playful modernity. Their slim and sleek low profile cases are available in silver, gold, and rose gold finishes that blend beautifully with their leather or webbed NATO straps, available in a wide range of color combinations. The interchangeable straps guarantee you will have a classy watch for any occasion making them the perfect buy for anyone.