Since its beginning, Dragon sunglasses desired to be a leading eyewear and accessories brand. Dragon designs their products to fit an active youth lifestyle by constructing high quality eyeglasses for the best athletes. In 1993 Will Howard wanted to create a company that included his love for surfing, snowboarding and dirt bikes. His eagerness and passion drove Will to create sunglasses in his Southern California garage. The company then began distributing to surf shops locally. When interest in the Dragon Alliance glasses started picking up, the company expanded to Hawaii, Florida and Australia. With a market of people desiring to buy sunglasses, Dragon has developed diverse eyewear products with innovative technology. Focusing on producing functional, high-quality products Dragon has extended its audience to snowboarders with their snow goggle line. Dragon creates top of the line products for athletes in mind. Some of the best outdoor athletes wear Dragon Alliance.