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Born from the sun and the surf in 1999, Hurley was founded in Huntington Beach, California with the intention of empowering and fueling the voice of the next generation. Over the past 2+ decades, through the practice of inclusion, Hurley has partnered with the world's top musicians, surfers, skateboarders, snowboarders and more, growing into a world-renown youth culture brand with deep roots in beach lifestyle. Disruptive innovation has always been at the forefront of Hurley's design; first on boards, now on bikes. Introducing Hurley Bikes, the newest addition to a long tradition of iconic sporting goods and lifestyle apparel.