In 2007, Jason Markk set out to make a cleaning product geared specifically towards sneakerheads. After a little bit of research and development, Jason had successfully filled that niche with the Jason Markk Premium Shoe Cleaner. Just like that, sneakerheads no longer had to use house hold cleaning products to keep their kicks looking brand new. Jason Markk built the foundation for his brand using a grassroots approach. And it wasn't long before enthusiasts, collectors, and publicists came to recognize Markk's products as the best on the market. Jason Markk is no where near done though. The team continues to develop fresh innovative products that are forever changing the way people care for their shoes.