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MICHI's goal and mission is to fuel female confidence. At MICHI, they realize that women have unique strength and superpowers worthy of celebration. This is their reason for designing striking collections that enhance performance and ignite one's self expression. The woman does it all, MICHI provides the armor so she can make it happen.
The founder, Michelle Watson, created MICHI in New York City circa 2010 with original designs that utterly transformed and re-inspired the activewear space. She acted as a pioneer of the fashion forward, athletic aesthetic with artfully placed inserts, strappy sports bras and sophisticated cut outs. Design, performance and versatility are at the core of everything that MICHI does. Their ethically made styles are created with eco-friendly, sustainable Bluesign® and Oeko-Tex® certified textiles and are constructed to last.