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Norden is a home goods brand based out of sunny Southern California and founded in 2014 by husband and wife team Erika And Pete Panciera. Erika's passion for home decor and Pete's years of experience as an art director and designer created the perfect juxtaposition to start this brand and identify a need in the home market for simple, well-crafted home accessories that would stand the test of time.
Each product designed and produced by Norden Goods is informed by the pair's eclectic design aesthetic and the beautiful places they've visited around the world. As the brand has matured and grown, it has broadened its reach into home fragrance, tabletop goods, ceramic, textiles, and fine apothecary products.
At the heart of Norden's mission is the desire to bring warmth and comfort to the home through carefully considered, functional objects that are crafted with a high level of attention to detail and quality. Much of their line is produced right in their Southern California Studio or in the USA by trusted manufacturers with years of industry experience.