In 2007, Daniel Beckerman founded RetroSuperFuture in Italy. Since then, RetroSuperFuture has been established as a leading manufacturer for contemporary eyewear. Over the years its popularity has grown do to the vibrant and colorful style of sunglasses. The sleek design is an eyecatcher for everyone, including Yoko Ono and Lady Gaga. Daniel wanted to develop high quality eyewear with a unique design and affordable price. At the time all the glasses companies on the market were producing boring eyewear, so Daniel started experimenting with quirky and bold eyewear. He wanted to design sunglasses that were hip, stylish and high quality that his friends would wear.