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Rip Curl is the ultimate surfing company, and a "Company Built for Riding." Started in 1969, Rip Curl is now considered The Ultimate Surfing Company. Rip Curl still remains a private company as they continue to design, produce, and distribute a variety of highly innovative clothing, wetsuits, watches, mountainwear, eyewear, accessories, and a lot other equipment. Rip Curl prides itself on its world class roster of athletes and the simple objective to Live The Search. The search for uncharted reefs, untracked powder or unridden rails is the driving force behind their progress and vision. No matter where your travels lead you, Rip Curl has you covered, continuing to stick by the grass roots that helped make them the market leader in surfing and action sports.