Six years ago, Alexis Holm founded squarestreet in Stockholm, Sweden. Holm crafted simple watches with elegance and modernism in mind. These timepieces feature traditional wristwatch aesthetics with a Scandinavian touch. Innovation and tradition come together with squarestreet. A certain cleanness and a sharpness that only comes when material, colour and cut intersect perfectly. Curated goods made from meticulously selected materials and developed with a blend of innovation and tradition. Squarestreet does not follow, nor does it lead. Instead, it lives by its own laws of simplicity, functionality and beauty. Squarestreet designs and develops elegant contemporary timepieces with one foot in minimalist modernity and the other firmly rooted in traditional wristwatch aesthetics.