The James Brand creates handcrafted knives for the adventurer that doesn't like to sit in the background. Their knives are made out of a variety of materials including stainless steel, white oak, walnut and titanium. With their selection of styles and persistence in innovation, there is a knife for everyone. Additionally, their apparel and accessories are fashionable, emulating a trendy street style feel. They claim that "Some things can never be digital" and for these things, their knives are handy.