Vuori was founded by friends Chris Miller and Joe Kudla when they decided to make an active brand that they would actually want to wear. Vuori is performance clothing designed to transition from the gym to your everyday life. Vuori, meaning mountain, represents an awe-inspiring view from your favorite mountain, the kind of view that inspires you to follow your dreams. No matter what you do--run, train, ride, lift, relax--Vuori offers men's and women's technical apparel that crosses boundaries of traditional athletic gear. Inspired by the West Coast, Vuori is an extension of an active environment and the conscious and creative people in it. Vuori wants you to be inspired to tackle your everyday life with clarity, enthusiasm and purpose. The Rise. The Shine.