Wise, a line of men's haircare and body care products was created when seeking for a more natural grooming product. Products made with the intention of caring for your body and the planet. Wise stand for natural, healthy, and cruelty-free ingredients. Their goals of being a conscious brand is backed with their use of natural ingredients because it is the world’s therapeutic and the best ingredients can be found in nature. Like essential oils for a natural scent instead of harmful fragrances. Wise believes it is time to stop using harmful chemicals by using only clean ingredients for their everyday products for the best care for your body. Their impact to help the environment is from using locally sourced ingredients to limit the pollution produced when shipping resources around the globe. Reducing usage of materials, and using recyclable & reusable packaging is used to help limit landfills and waste to practice giving our goods a long life. Lastly, Wise believes in renewable materials because not all resources we have today will be available tomorrow. For a new generation of conscious consumers, Wise is here to stay in the future.