| 4 Years in a row!Read
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As a brand, 100% has always been synonymous with motocross Americana and has been linked to many of the iconic moments that have built the roots and modern history of the sport.
Their heritage goes all the way back to the early 80's when the popular logo first graced the factory racing equipment of the biggest names in motocross. Today, the brand's awareness is surging again in motocross arenas, downhill slopes, and BMX tracks.
100% is inspiring a whole new generation of racers, cyclists and rebels, once again asking their original tag line: How much effort do you give?