Baxter Finley is the father of the modern skincare industry for men. In the mid 60’s before male skin care was popular, he moved to Los Angeles from New York City to work in advertising. While in California, Finley realized that the constant heat and sun was hurting his skin. He searched everywhere for a manly moisturizer but came up empty handed. Finley decided to make his moisturizer that he called Super Shape and, thus, Baxter out of California was formed in Beverly Hills in 1965. With the huge popularity of Super Shape, Baxter began creating more skin care products, such as: Skin Toners, Night Creams, Under Eye Concentrate, Vitamin enriched soap and shaving cream for men. As the first men’s grooming line in the US, Baxter was very popular among everyday guys and Hollywood celebrities. The brand developed a reputation of producing high quality men’s skincare products that everyone wanted. In 2000 Finley was ready to handover the business to a longtime family friend, Jean-Pierre Mastey. Mastey grew up with Finley and became a leading fashion and trend entrepreneur in Japan. Today Baxter of California has a new look with updated packaging, new products and improved formulas made from nature. Baxter is ideal for all skin and hair types, perfect for any man looking for anti-aging, shaving, cleansing or just basic skincare products that work.