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It isn't some funny coincidence that bell is both the first name in speed and the first name in helmets. Born during the storied 1950's California hot rod racing scene, Bell's founder, Roy Ritcher built an entire industry anticipating the the unmet needs of those hungry for speed. People wanted to go fast, so he corralled all go-fast parts he could find into the world's first speed shop. They wanted to race, so he built them race cars. And when the need-for-speed began to reveal some grim realities, Roy did something about that too. Thus Bell Helmets was born.
Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.