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The folks over at the Nue Co. like to stick to the one thing they know best - science. Their core technique has always been to follow tried and tested vitamin formulations, then simply remove all the superfluous filers and replace the processed ingredients with organic foods. As much as 50% of the ingredients in traditional supplements can be classified as fillers, chemicals or preservatives. Distilling away every unnecessary component yields a formulation composed solely of active ingredients. Exclusively using foods to deliver each nutrient, means that their products offer vitamin C in the form of organic baobab fruit (rather than synthetic ascorbic acid) and magnesium from organic Peruvian maca root (rather than man-made magnesium aspartate.) The Nue Co. Philosophy is heavily rooted in everything real. Real food. Real Coffee. Real Life. You're first choice for nutrition should always be real, but sometimes there aren't enough hours in the day. And whenever you slip, the Nue Co. will be right here waiting to get you back to equilibrium.